As part of 1% for the Planet, we have been supporting organizations that actively promote environmental protection since 2021.
We know that in our current world there are constant new challenges, which impact our environment, nature or climate change. We are a part of a generation that takes on the responsibility to acknowledge these problems and actively work together to solve them. We believe that everyone can have a positive impact.
Therefore, we are proud to be part of the "1% for the Planet" initiative in which we pledge to donate 1% of our yearly revenue to a charitable organization that helps protect our environment. Taking responsibility and committing to a more sustainable way of doing business is of great importance to us. We are actively committing ourselves to the protection of our planet, the preservation of our exceptional nature and the places we love so dearly.
1% for the Planet, was founded in 2202 by the sustainable outdoor brand Patagonia and is now a network of international companies and environmental organizations that have made it their goal to recognize nature as a fundamental right. The network wants to work on protecting the environment and care for the well-being of our planet and that of future generations. The idea is quite simple: Because companies profit from resources, which they get from the earth, they should protect these resources and give back. The members see it as their responsibility to take the social and environmental consequences of their actions into account and do their part in establishing a fair cycle of conscious consumption.
With 1% for the Planet, we can pass on environmental awareness and inspire other companies to get involved themselves.
Together we can bring about positive environmental change and give something back to nature - a good start!
SUPPORTED PROJECTS IN 2021
Through surfing and our proximity to Portugal, we have a deep connection to the sea. The protection and preservation of the oceans have a very personal and, therefore, special relevance for us. The international non-profit organization seashepherd has been doing vital work to protect our oceans' biodiversity and marine ecosystems for over 40 years.
Viva Con Agua
vivaconagua was founded in Hamburg in 2006 to provide people with long-term access to clean drinking water. From the guiding principle "Water for All - All for Water", a large international network has emerged - a network of people and organizations committed to providing access to clean drinking water and basic sanitation.
The non-profit organization Primaklima plants trees worldwide, protects our forests, and actively supports climate protection.